Barry Farah is a successful Entrepreneur, a Podcaster, a seasoned Media Guest and an engaging Speaker and Best Selling Author.

Go Ahead! called “A sensible guide that’s brimming with practical advice.”

“ …in admirably accessible language, the author limns elements of customer success and describes how to cultivate it. The book covers a broad spectrum of issues with great concision, including hiring customer-service providers, training personnel, and approaching sales and negotiations to create a customer-friendly business. The most original component of Farah’s instructional manual is his discussion of different kinds of customers, how to grade them, and how to focus one’s business on people who are most easily satisfied. Furthermore, the author discusses how to establish a “customer success philosophy,” including basic ethical commitments. The author speaks confidently from academic and entrepreneurial experience, and consistently communicates his message in accessible prose that’s never bogged down by gratuitous jargon. Some of his counsel, though, is so conventional one wonders why it’s included; the importance of integrity and innovation will hardly be news to readers, for instance. However, there are immediately actionable tips here that should interest all managers—especially those with the power to hire and fire.”

Kirkus’ review of Barry Farah’s Go Ahead! Unleash a Contagious Customer Success Culture (2019, Authorhouse)

AUTHOR

How do you keep your team energized to proactively focus on the customer? Go Ahead!: Unleash a Contagious Customer Success Culture provides a road map to unleash a customer success culture that is self-perpetuating. It is contagious because it rewards inventive approaches and it grants real authority to solve problems. Fueled by purpose not rules, these concepts protect your business from disruption and the tools provided build a mindset that deepens customer loyalty.  Your company’s value will increase, when the entire organization is inspired to listen to the customer with vigor.

In Barry's book, The Magic Wand, the protagonist, Brad Anderson, used to have the Midas touch. Those days are long gone when he discovers that he has one week to save his job and pull the company’s largest client out of a tailspin. With the help of a mysterious new mentor, Brad is taken on a whirlwind journey and absorbs the five Secrets to Exceptional Customer Experience. And he learns how to use the Magic Wand Question. With the Secrets in hand, he must find a way to fix a client relationship from imploding in on itself.

Barry guides his business ventures around the vision articulated in his book Customer Success (Baron Books, 1998). The book distinguishes between the reactionary tendencies of customer service and the proactive superiority of customer success.

Entrepreneur

Barry started, acquired, built and exited eleven companies with aggregated revenues over $1b. His businesses have counted among their customers Goldman Sachs, American Airlines, MIT, TD Bank, Boeing, GEICO, Neiman Marcus and the United States Air Force. Most recently, he was CEO of Precocity, LLC & GTT, LLC, which delivers data & analytics consulting and IT talent solutions to corporations. 

As Founder and CEO of technology, B2B professional service and hospitality companies and a commercial development company, Barry provided his investors with double and triple-digit ROI. 

Barry's leadership style is inspirational and focused on others.  These principles are outlined in his latest book, Go Ahead! Unleash a Contagious Customer Success Culture followed The Magic Wand, Creating Exceptional Customer Experience: A Leadership Fable– and originally in his 1998 book Customer Success.

Barry's primary tools for effective servant leadership start with the proposition that it is possible to add value for all parties. He genuinely desires to encourage others to pursue their dream. This is expressed in his passionate talks on the foundations of the American Dream and Economic Freedom. 

Barry speaks on Customer Success, Customer Experience and Selling with Integrity because he believes business can serve a transcendent purpose. He has also authored op-eds and spoken to groups on the foundations of the American Dream, Freedom Economics and the American Idea.

Click here for Barry’s speech on Economic Freedom delivered at the Turning Point USA Student Action Summit. December 2019